Marketing Wordherders
If we Wordherders were to work together to sell our books, how would we do that? Here are some ideas.
Events Organized by Others in which Wordherders Participate
- Untapped Blues & Brews
- Three Rivers Folklife
- Tumbleweed Music Festival
- Richland Farmers’ Market (e.g. DeeAnna Galbraith)
Events Organized by Wordherders
- Benton PUD Auditorium
- Bookstores
- Adventures Underground?
- Barnes & Noble?
- Bookworm?
- Wineries, Breweries
Wordherders Subgroups
- “The YA Survival Tour! Join [Maureen McQuerry, Stephen Wallenfels, and Mary Cronk Farrell] for stories about resilience, courage, adversity and triumph. Survival kits, games, give-aways and more! Coming to a bookstore, library or school near you Feb and March 2019!”
- https://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/56361-seattle-ya-authors-organize-grassroots-tour.html
- https://www.publishersweekly.com/pw/by-topic/childrens/childrens-industry-news/article/68340-bookstores-take-young-adult-author-events-to-the-next-level.html
- Critique Groups?
- Same genre authors?
- Themed groups?
Library Lecture Series
- Emphasis on content and craft but could be supported by or illustrated with author’s book(s)
- Precedent: Scott Butner lectures on photography
- Richland Public Library
- Mid-Columbia Libraries
Community Education Lectures
- Emphasis on content, craft but could be illustrated with author’s book(s)
Library Book Talks
- Book specific
- Rosann Ferris
Community Groups
- Rotary?
- American Association of University Women?
- Kiwanis?
Guest Visits to Local Book Clubs
- https://www.tri-cityherald.com/living/article219151785.html
- East Benton County Historical Society & Museum, Museum Reads Book Club; http://www.ebchs.org/museum-reads
Open Mic Nights
- Three Rivers Folklife Coffeehouse; http://www.3rfs.org/coffee.htm
- Mid-Columbia Libraries Words in Progress;
https://www.midcolumbialibraries.org/event/words-progress-1
Wordherders Marketing Materials
- Wordherders info/sell sheet?
- Authors, books, genres
- “Meet the Authors” presentations
- Introduce specific authors and/or books
- Provide entrée for authors
Marketing Resources
- Wordherders Marketing 101, from Donelle Knudsen; https://www.wordherders.com/wordherders-marketing-101
- http://writerunboxed.com/2016/06/13/why-book-pr-can-have-the-most-impact-before-you-land-an-agent
- http://carlywatters.com/2015/11/16/infographic-do-you-know-the-difference-between-literary-upmarket-and-commercial-fiction
- http://www.thebookdesigner.com/2015/10/the-5-basic-elements-of-an-author-website
- https://www.wordherders.com/comparative-and-competitive-book-analysis-by-catherine-fowler
I know that I would be interested in a same genre authors group. All service clubs (Rotary, Kiwanis, Lions) are looking for programs, if you’re not in a hurry. most are booked up out 2-4 months. I could probably put you in touch with the Rotary clubs.
Mark