Wordherders Marketing 101
Marketing 101: Individual Activities
Email Interactions
- Newsletter(s)
- Book progress
- Content specific information
- Early engagement activities
- Email management, e.g. MailChimp
- Facilitate building mailing list
- Track follower stats
- Segment interactions
Early Engagement
- Teaser chapters
- A/B Cover, Title Testing
- Book Trailer
Promotions
- Giveaways
- Discounts
- Ads on Author Webpage
- Cover Reveal
- Teasers
- Book Release
- Events
- Reviews
- Amazon promotions
- Goodreads promotions?
Incentives
SWAG
- Bookmarks
- Magnets
- Bracelets
- Wine rings
- Key rings
- Small custom notebooks
- Bookbag
- Thumb drive
- Content specific swag
Social Media
- Twitter
- Facebook
- Pinterest
- Pandora
- Instagram
- Prepare posts ahead of time; schedule posts
Amazon, Other Vendor Associates Programs
Press Packet
- Author photo
- Biography
- One sheets
Advertising
- Content-Specific Webpages
- Professional Writers (e.g. PNWA) webpage
Marketing 101: Collaborative Activities
Group [Wordherders] Book Sales at Community Events
- Adventures Underground Anniversary
- HAPO Stage Dedication
- Brews and Blues (?)
- … Upcoming events? …
Book Signings at Writers Conferences
- PNWA (?)
- Should we inquire about selling books here as Wordherders?
- Rivers of Ink
- … Others? …
Book Signings at Bookstores
- Special Events – e.g. Maureen’s Scavenger Hunt
Author Spotlight Interviews
Writers’ Conference Presentations
School Visits
Community Group Presentations
Podcasts
Subject Matter Specialty Events
Magazines
Writing Contests
Marketing Do’s and Don’ts
Do:
- Talk *with* potential readers not *at* them
- Engage and support other authors
- Boost their book announcements on your social media accounts
- Review their books
- Carry copies of your books with you at all times!
- Join forces for more energy and enthusiasm
Don’t:
- Make all your interactions in any particular community “Buy My Book!”
