Marketing 101: Individual Activities Email Interactions Newsletter(s) Book progress Content specific information Early engagement activities Email management, e.g. MailChimp Facilitate building mailing list Track follower stats Segment interactions Early Engagement Teaser chapters A/B Cover, Title Testing Book Trailer Promotions Giveaways Discounts Ads on Author Webpage Cover Reveal Teasers Book Release Events Reviews Amazon promotions Goodreads promotions? Incentives Gift cards at signings Bookstores Restaurants SWAG Bookmarks Magnets Bracelets Wine rings Key rings Small… Read More