Why Book PR Can Have the Most Impact BEFORE You Land An Agent, by Sharon Bially

From: http://writerunboxed.com/2016/06/13/why-book-pr-can-have-the-most-impact-before-you-land-an-agent The question of how important book promotion is to sales and an author’s career is the subject of continual, heated debate. On one hand, many agents these days urge their clients to hire an outside publicist no matter who their publisher is, claiming that without robust PR and promotion no book (or author) has a future.  On the other hand, many — like WU’s own Donald Maass — stress the greater… Read More

Query Letters Part 1: The Pitch, by Annie Neugebauer

From: http://writerunboxed.com/2016/07/09/query-letters-part-1-the-pitch Last time I did my best to convince you that the query letter is a skill worth mastering. The heart of the query, your pitch, is useful not just for querying agents but also for the back of your book, pitching to editors, plotting, problem-solving, and even brainstorming. Naturally, the next big question is, “Okay, how do I write one?” Unfortunately, there’s not a one-size-fits-all answer to that question. Every query… Read More